Marketing To Downsizers
Senior-Focused Social Media Posts
When you’re marketing to downsizers and seniors, credibility and trustworthiness are key. You want to shine a light on your expertise and show your audience that you are the authority in your market.
But who has time to consistently post high-quality, relevant and appealing content on a consistent basis? Especially when it takes time away from your more profitable tasks?
We do. We take tedious social media obligations off your plate. And, we’re not talking cookie-cutter, generic posts. We are downsizing and senior move professionals, writing and curating real content that makes people want to hire you.
Our monthly subscription provides everything you need to build that trust and show that you are the local authority in the senior and downsizing market.
12 Fresh Social Posts Delivered Every Four Weeks
Everything you need to post to your social media channels three times each week.
Just Cut and Paste. Our pre-written posts include a custom-made IMAGES, a LINK to a relevant and helpful article, and a pre-written COMMENT you can edit or post as written.
Or Make it Your Own. All of our images are also provided as CANVA templates that are sized for both Facebook and Instagram, so you can add your logo or other special touches if you choose.
Unlock the Power of Senior-Focused Real Estate Marketing!
Why More Real Estate Pros Are Targeting Seniors, Baby Boomers and Downsizers
It may be no surprise that Baby Boomers hold more real estate equity than any other generation, but they are also leaders in purchasing. Here are 10 reasons why it makes sense for a Realtor to focus on the 50+ demographic.
Growing Market:
As the population ages, the number of seniors looking to downsize is increasing. This provides a large and growing pool of potential clients for real estate agents.
Repeat Business
Seniors who are satisfied with the services of a real estate agent are likely to refer them to friends or family in a similar situation, providing a steady stream of referrals and repeat business.
Stability
Unlike younger buyers who may be reliant on securing a mortgage, many seniors own their homes outright and may have more financial stability. This can potentially lead to smoother transactions.
- High Home Equity: Seniors typically have significant equity in their homes, meaning the homes they sell could be higher value, which in turn means potentially higher commissions for the real estate agent.
- Less Competition: Because it requires specialized knowledge to effectively serve senior clients (understanding their unique needs and desires, knowing about reverse mortgages, accessibility features, etc.), some agents may not venture into this market. This could mean less competition for those who do specialize in helping seniors downsize.
- Additional Services: Working with seniors may open up opportunities to offer additional services such as helping with estate sales, arranging for home modifications, or connecting clients with moving and downsizing specialists. This could potentially lead to additional income or referral fees.
- Personal Fulfillment: Helping seniors navigate through this often emotional and complex process can be personally fulfilling. Seniors may be more appreciative of the effort and care, leading to a more emotionally rewarding professional experience.
- Professional Reputation: Agents who specialize in this market and do it well can earn a reputation as experts in their field, leading to more business and opportunities in the long run.
- Opportunities for Partnership: Real estate agents who work with seniors often have the opportunity to form partnerships with other businesses that cater to this demographic, such as retirement communities, elder law attorneys, or financial planners, potentially leading to referral business.
- Professional Development: Specializing in a particular demographic, such as seniors, can offer opportunities for professional development and further certifications, like the Seniors Real Estate Specialist (SRES) designation. This could enhance the agent’s credibility and appeal to potential clients.
High Home Equity:
Seniors typically have significant equity in their homes, meaning the homes they sell could be higher value, which in turn means potentially higher commissions for the real estate agent.
Less Competition
Because it requires specialized knowledge to effectively serve senior clients (understanding their unique needs and desires, knowing about reverse mortgages, accessibility features, etc.), some agents may not venture into this market. This could mean less competition for those who do specialize in helping seniors downsize.
Additional Services
Working with seniors may open up opportunities to offer additional services such as helping with estate sales, arranging for home modifications, or connecting clients with moving and downsizing specialists. This could potentially lead to additional income or referral fees.
Personal Fulfillment
Helping seniors navigate through this often emotional and complex process can be personally fulfilling. Seniors may be more appreciative of the effort and care, leading to a more emotionally rewarding professional experience.nts.
Professional Reputation
Agents who specialize in this market and do it well can earn a reputation as experts in their field, leading to more business and opportunities in the long run.
Opportunities for Partnership
Real estate agents who work with seniors often have the opportunity to form partnerships with other businesses that cater to this demographic, such as retirement communities, elder law attorneys, or financial planners, potentially leading to referral business.
Professional Development
Specializing in a particular demographic, such as seniors, can offer opportunities for professional development and further certifications, like the Seniors Real Estate Specialist (SRES) designation. This could enhance the agent’s credibility and appeal to potential clients.
Boomers are on the move.
Discover the Buzz around Seniors and Real Estate